How does Baidu determine the conversion effect of bidding keywords?

After expanding the keywords, the enterprise SEM bidding specialist will invest in Baidu bidding ranking. An important task they need to do is to organize the data based on each keyword. Adjust keywords at any time according to the conversion rate to maximize the input-output ratio. So how do we judge the conversion effect of keywords?

How does Baidu determine the conversion effect of bidding keywords?

1. Establish a customer relationship management system <br /> To record historical data, the system can use Excel spreadsheets. If conditions permit, a mobile phone application can be developed to monitor at any time. This system requires two elements: keywords and conversion volume. The conversion cycles of different products vary. The data statistics should not be less than one month of continuous data. The longer the time span, the better.

2. Baidu Statistics and Webmaster Tools <br /> These two tools are mainly used to check keyword bounce rate and page visit duration. If the current keyword bounce rate is very high and the page content meets the standards, you can temporarily exclude such keywords.

3. Use marketing thinking to filter keywords <br /> There are generally four types of customer portraits: core group, target group, one group and potential customers. The core and target groups are the keywords that must be promoted. The reason for no conversion can only be related to sales ability.

4. Bridge words <br /> Many conversion words are obtained by customers searching for other keywords first. Such keywords may be bridge words or source words. These keywords will make users search for core words and target words again. You can use Baidu statistics and customer service tools to conduct comprehensive searches and comprehensive data analysis. Although some of these keywords cannot be converted directly, they will play a bridging role, and these keywords need to be retained. Baidu bidding hosting chooses Xiaoqiang SEM hosting

Monitoring the conversion effect of SEM bidding keywords is related to the quality of Baidu's bidding. The above ways of thinking are for reference only.