Taking Lu Songsong’s blog as an example, let’s discuss the relationship between traffic closed loop and user experience!

This afternoon, I took another look at Lu Songsong's blog and found that Lao Lu had made some changes to the blog since he resumed the comment function two days ago. Among them, the changes to the comment box are worth mentioning, because I think these behaviors can reflect Lu Songsong’s thinking on traffic closed loop and user experience.

The specific changes to his comment box are as follows:

At the beginning, a shadow was added to the comment box, and the original traditional name, email address, and URL could not be edited. Only by clicking the words "Click here to log in to Songsong Cloud Platform" in the middle of the shadow could you jump to the Songsong Cloud Platform to log in. Only after returning could you comment on the blog articles normally. Obviously, it is to let everyone who wants to leave a comment link register as a potential customer. Isn't this a closed loop of traffic? Full of compulsion.

Later, when I cleared the browser cache and refreshed the article page again, I found that the shadow covering the comment box disappeared again. Instead, a new entrance to the Songsong Cloud Platform was added above the comment box. This change has completely changed the nature of the platform. It respects the wishes of the commenters, who can only post their own comments as before. Interested commenters can also choose to register for the Songsong Cloud Platform. The user's will is the most important. It seems that Lu Songsong still attaches great importance to user experience.

My opinion: It is difficult for traffic closed loop and user experience to coexist harmoniously. There is a huge contradiction between the two. By analogy, I thought of a sentence at this time - only homosexuality is true love, and most heterosexuals have impure motives.