Which matching mode is best for Baidu bidding promotion?

New friends who are doing bidding promotion will ask, what is the good of the keyword promotion model and how to improve their promotion effect. Let’s analyze which keyword matching model is the best in the bidding promotion model? Which matching mode is best for Baidu bidding promotion?

In the following matching patterns, the invalid combination is the keyword

2. Broad match + negative keywords

3. Phrase match + exact negative keywords

4. Broad match + exact negative keywords

Negative words are often combined with phrase matching and broad matching, because exact matching is unlikely to produce invalid matches. If we want to see if there are invalid keyword matches, we need to check the search term report. Simply put, search term reports, negative words and phrase broad matches work together and are integrated with each other.

Looking at this question again, it tests the combined use of matching methods. In the exact matching mode, the search term must be exactly the same as the keyword. Only in this way can the advertisement be triggered. So there is no need to add negative words. So if you choose this option, all other options are feasible.

The golden combination is broad or phrase match, search term report, and negative words. By combining these three, we can get more traffic, while at the same time filtering out some invalid search terms and leaving only accurate terms. According to the analysis of bidding promotion tools, this model is generally the best and is also the favorite model of many bidders.