Mobile website promotion, how to conduct bidding promotion for mobile websites?

Baidu mobile promotion is a very important new product launched by Baidu bidding. It is different from search promotion to a certain extent, and with the development and expansion of the mobile Internet market, mobile bidding will definitely become a powerful weapon for future market competition. Therefore, how to make good use of Baidu mobile promotion becomes very important. Now, Feng Chao, the editor of Dongguan Network Promotion, will show you how to promote mobile websites.

1. Analysis of Mobile Search Behavior

Through long-term observation of Baidu's bidding on mobile terminals, the advertising circle believes that the promotion effect of Baidu's bidding on mobile terminals is not ideal, and browsing time is fragmented: Although the usage rate of mobile terminals is getting higher and higher, a closer look will reveal that users' browsing behavior using mobile terminals is fragmented.

Most users use mobile terminals when they are taking the bus, subway, or on business trips. The cost of data usage in the country is one of the highest in the world. The advertising pages of many companies’ bidding accounts use a large amount of pictures to ensure the visual impact of the advertising pages. The space on mobile terminals is limited, and product information is difficult to fully display. The marketing effect of the advertising page is bound to be compromised. The biggest shortcoming of mobile terminals is that the input experience is not as good as that of PC terminals. Therefore, mobile bidding must be adjusted more in combination with the characteristics of mobile. Mobile Internet access is convenient and highly random, and is an indispensable channel for the future mobile Internet!

2. Baidu’s integration of the mobile bidding market

Baidu mobile promotion is a very important new product launched by Baidu bidding, but there are still certain differences between mobile promotion and search promotion; and with the expansion of the mobile Internet market, mobile bidding will inevitably become a powerful weapon for future market competition. How to make good use of Baidu mobile promotion becomes crucial.

Baidu mobile promotion is divided into two aspects: search promotion and mobile alliance promotion, which is similar to the relationship between search and alliance on the PC side. Recently, Baidu's bidding promotion has integrated PC devices and mobile devices. By default, mobile terminals and PC terminals share the same promotion materials, and by default both must be turned on at the same time. As a large number of Internet users have begun to shift to mobile terminals, the starting point of Baidu's approach is to bring more traffic to Fengchao promotion users.

3. Advantages of Mobile Bidding

For mobile bidding, we can find potential consumers through delivery strategies and keyword selection. Then use the mobile website platform to provide consumers with a better browsing experience. At the same time, we can also use a variety of interactive methods to allow consumers to contact us as soon as possible, thereby improving the conversion rate of the delivery. Finally, we can also track, optimize and evaluate the effectiveness of delivery based on detailed data services.