How much money does Baidu information flow spend in a day? How does Baidu Information Flow charge?

With the development of mobile Internet, more and more marketing platforms have emerged, making advertisers dazzled and unsure of which to choose. However, Baidu's information flow advertising currently has more than 800 million users, which is a huge pool of traffic. So, how is the cost of Baidu information flow advertising calculated? How much does it cost per day? How much money does Baidu information flow spend in a day? How does Baidu Information Flow charge? Let’s follow Feng Chao from Dongguan to find out more!

How much money does Baidu information flow spend in a day? How does Baidu Information Flow charge?

1. How is the cost of Baidu information flow advertising calculated?

1. Advertising features

Baidu information flow advertising refers to native advertising interspersed in Baidu information, which can turn advertising content into more vivid presentations. In addition, Baidu information flow advertising content can also be targeted and accurately delivered, achieve cross-screen coverage, and high conversion rates. At the same time, precise delivery can significantly reduce interference to users.

2. Advertising costs

Baidu information flow advertising is divided into contract advertising and CPC advertising.

(1) Contract Advertising

It means that before the advertisement is released, the advertiser negotiates with Baidu on the release date, duration, display volume and corresponding fixed charging model based on the product type. If you choose contract advertising, you need to inquire about the price based on your own product situation. The Baidu system will then give you a corresponding quotation. If the price is right, you can sign the contract.

(2) CPC Advertising

It is a form of advertising that pays according to performance, and there are two main charging models: CPC and OCPC. CPC means charging per click. The system charges the advertiser only when the user clicks on the advertising content. Pure display without clicks is free. You can set the click bid yourself and adjust it at any time. The click price will not be higher than the bid. OCPC charges based on conversions and focuses more on advertising conversions compared to CPC.

How much money does Baidu information flow spend in a day? How does Baidu Information Flow charge?

2. How much does Baidu information flow advertising cost per day?

How much does Baidu's information flow advertising cost per day? This is related to many factors, such as the advertiser's expected budget and whether effective methods are used for optimization during the delivery. These factors are all related to the final advertising costs.

However, if advertisers want to achieve the greatest effect with the least cost, they can contact professional agents for agency operation. They will use their professional knowledge and rich experience to guide advertisers in optimizing advertising content so that the advertising content delivered meets the user's search needs.

To sum up, Baidu's information flow ads have rich and colorful display forms and a relatively flexible billing method, which is very suitable for advertisers to control themselves. At the same time, Baidu information flow advertising is more suitable for users' search experience and has a relatively native attitude. Therefore, if advertisers want to achieve better advertising results through Baidu information flow advertising, they may wish to contact professional agents directly. Their professional knowledge can help advertisers avoid detours and achieve advertising results as soon as possible.