How to use the Tik Tok mini program? How to activate the Douyin mini program?

How to use the Tik Tok mini program? How to activate the Douyin mini program? Let’s follow Feng Chao from Dongguan to take a look!

At present, Douyin mini programs have the following development directions

(1) Game Mini Programs

Short videos and mini-games have the same functions in killing fragmented time and meeting users' entertainment needs, so mini-game programs naturally adapt to the Douyin ecosystem. Inserting advertisements in games and purchasing game equipment are the main ways of monetization.

(2) E-commerce stores

Based on Douyin's powerful ability to bring goods and its huge user base, brand stores such as Xiaomi Youpin and JD.com can expand their brand influence by launching theme activities - Douyin users participate - and influencing through radiation, and achieve "see and buy" and "one-stop promotion" through the method of short video viewing - mini program purchase.

(3) Payment for knowledge and consultation

Taking constellation consultation as an example, a constellation consultation mini program can be developed to provide paid constellation consultation services to fans of constellation-related Douyin celebrities, realize a monetization method of instant viewing and instant paid consultation, and meet the needs of content producers and Douyin users.

(4) Divert traffic to offline

Stores can upload store pictures, edit dishes, coupons, activities and other related information on the mini program, display store details, and direct online users to offline consumption through LBS.

In addition to playing a role in games, e-commerce stores, knowledge and consulting payment, and diverting traffic to offline stores, the Douyin mini program can also expand its application scope in areas such as life services and social sharing.

Judging from the mini programs currently launched on Douyin, the Laipu mini programs will help content producers on Douyin realize traffic monetization and provide ordinary users with a shopping experience of watching and buying. Games and e-commerce stores are its development focus. Mini games can add more advertising space for Douyin and increase advertising revenue; e-commerce stores can increase the enthusiasm of Douyin influencers to produce content, achieving a win-win situation for the platform, content producers and users. Numa Technology believes that the e-commerce store can provide Douyin with a way to monetize and feed back to the content ecosystem, which is a win-win situation.

Douyin has currently developed several small and medium program entrances:
(1) Personal Center: Enter through "Personal Center - Mini Program".
(2) Video link: Jump to the mini program through the link above the video text
(3) Video comment area link: Jump to the mini program through the video comment area link
(4) Search bar: Enter the mini program name in the search bar.
(5) Product search bar: You can directly search for product keywords and find the mini program
(6) The Douyin mini program can realize the one-click sharing fission function, allowing your brand to spread faster

The six major entrances can help users find the Douyin mini program through multiple channels. Among them, the "Products" column recently launched by Douyin further reflects Douyin's determination and efforts in e-commerce monetization.

Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764