How to make profit after developing WeChat Mini Program? How does WeChat Mini Program make profit?

How to make profit after developing WeChat Mini Program? How does WeChat Mini Program make profit? Let’s follow Dongguan editor Feng Chao to take a look!

There are three main profit models for mini programs:

1. O2O service: Use the strong online traffic of mini programs to guide users to offline stores and promote conversion. Taking restaurants as an example, consumers enter the restaurant’s mini program through nearby mini programs, social sharing, in-text advertisements, etc., receive discount coupons, and then go to the restaurant to consume. After consumption, the store can also retain user information, establish a membership system, further understand the user's consumption habits, preferences, etc., and finally make targeted recommendations on preferences, member discounts, etc.
2. Pure mini-program entrepreneurship: extend the functions of existing products and develop a mini-program that complements the existing app. The high diffusivity of mini programs can solve the problem of low app dissemination rate. After the mini program has a large number of visits, it can be monetized based on user portraits. For example, the usage scenarios of "handheld barrage" are mostly concerts, and the user group basically belongs to the fan group. The producers of mini programs can shift their focus to entertainment industries such as celebrity-related products and ultimately realize conversion and monetization.
3. Content e-commerce: publish high-quality content on content platforms such as official accounts, and insert mini program cards or mini program codes in articles. Stimulate readers' purchasing impulse through content and guide them to enter the mini program to purchase products, thereby achieving the conversion of "content→purchase".

Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764