How many keywords should be placed in each unit of Baidu promotion?

Generally, when bidding promotion is just started, many bidding personnel will ask how many units should be set for Baidu bidding account, and whether the more keywords are set, the better.

First, let’s take a look at the account structure . So how many keywords should be added to each unit of Baidu bidding? There is no problem with that, but remember that the parts of speech must be the same and the length must be as consistent as possible. Why do we have to do this to the length?

The display effect of the creative directly affects whether the search user clicks on it or not . When using wildcards on keywords in the creative, you must pay attention to whether the longest keyword match in this unit will exceed the display length. In addition, whether the semantics can be expressed consistently after matching the keywords. If these two points can be achieved, then you can have more keywords in your unit without any impact.

In fact, some companies that do bidding promotion have a lot of keywords, but the results are not very good, and there are only a few clicks. Many keywords have no clicks, so it is a waste of time to promote them. Some companies do not use many keywords when doing bidding promotion, just a few hundred. They use bidding software for operation and management, and monitor the ranking at any time, which is convenient and fast.