The data and effects of major mobile game launches are all here!

Mobile game traffic has three main sources: channels , buying traffic, and brand marketing . In 2016, the two mobile games Onmyoji and Snake became very popular, allowing more people in the gaming industry to see the power of brands. From "The Legend of Qin" to "Heng Sao Qian Jun", today, Moments advertising has not only become a standard feature of big brands, but also a major part of game brand marketing .

Today I went with the boss lady to take a look at the solutions that Moments ads provide for the gaming industry!

You can place ads in Moments not only for Tencent’s games, but also for other companies’ games. The entry rules for the Moments advertising game industry are:

1. The App Store SDK has been connected;

2. Available on App Store.

1. Role-playing games:

Details page CTR>0.4%

Android installation cost: 15.25 yuan

iOS activation cost: 25-70 yuan

2. Strategy games:

Details page CTR>0.6%

Android installation cost: 8.15 yuan

iOS activation cost: 25-50 yuan

3. Casual games:

Android installation cost: 1-10 yuan

iOS activation cost: 5-15 yuan

Peak number of new iOS users of a game: 20,000+

If you need to place an advertisement in WeChat Moments, please contact Qinggua Media official

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @WeChat Compiled and published by (Qinggua Media), please indicate the author information and source when reprinting! Site Map