Tianjin SEO Training: How to optimize target keywords more effectively?

How to optimize target keywords more effectively? Many SEOers have their own understanding, so which factors are more important?

How to optimize target keywords more effectively?

1. Expand the target keywords and include the target keywords in the title

The target keyword is the keyword that the target keyword customer searches for. Many people like to use the target keyword as the title of the article, that is, the naked title. This approach is often not conducive to the optimization of the target keywords of the article, because improving the originality requires attention to all aspects of the article, and the title is particularly important and is only a beginning. By properly expanding the target keywords, we not only cater to the long tail theory, but also greatly improve the originality of the title. This not only lays a good foundation for the high originality and high quality of the entire article, but also the ranking of such target keywords is often not easy to lose.

2. The density of target keywords should be appropriate, and the contextual links should be proper. Generally, if the number of words in an article is around 500-800, the perfect target keyword needs to appear 2-3 times; if the number of words exceeds 800, the frequency of occurrence can be appropriately increased. In addition to the title, it usually appears once in the first paragraph, the center, and the end. This distribution is more balanced, which can make spiders think that your article is written around this keyword.

Of course, keyword density cannot just look at the complete keywords. You also need to pay attention to the density of the target keywords after they are split, which generally accounts for 2%-8% of the article. This does not require us to calculate, but mainly depends on personal understanding and experience. Related reading: 3 new ideas for Baidu SEO optimization ranking

3. The article should be highly original

The originality of the article should not be less than 40%. It would be better if it is original. Regarding the collected articles, the beginning and the end must be original, and the central text can be changed without changing the content, with the same meaning being expressed in a different way. In this way, it is very easy to complete a highly original article. Of course, if the descriptive part of the article is original, it will also get extra points.

4. Other factors: bold the first target keyword and appropriately add keywords to the alt tag of the image. These will be helpful for optimizing the target keywords of the article.