Yuanping SEO Training: How to understand the relationship between SEO optimization and website optimization? Which one is more important?

Many friends don’t know the relationship between website optimization and SEO optimization. This confusion exists not only among newbies and people outside the industry, but even many people who have some knowledge of online marketing can’t really tell the difference between the two. Well, today I will tell you how to judge the difference between the two.

How to understand the relationship between SEO optimization and website optimization? Which one is more important?

For website optimization novices, they may not understand the difference between website optimization, SEO optimization and website promotion. Let's discuss the difference. In terms of definition, there is no difference between website optimization and SEO optimization. The difference lies in the different starting points. SEO optimization mainly uses the search engine algorithm to optimize and improve keyword rankings. The search engine algorithm is like Wukong, who can transform into 72 different forms. There will always be a strategy, so it takes a lot of brainpower to deal with it.

At present, SEO staff not only pursue perfect customer experience but also need to be familiar with search engine algorithms, and also need to be proficient in SEO black hat optimization and white hat optimization and combine them together. The basis of website optimization is to optimize around customer experience, such as coding, keyword selection, internal links, external links, writing creative copy, and structure.

In a nutshell, it is to make users feel more comfortable and increase the weight. Website promotion is the Baidu bidding promotion that we usually see. The difference between it and website optimization is that website optimization is natural traffic, website promotion is paid traffic, website promotion is paid according to the frequency of clicks on the keywords on the homepage, and the ranking is determined by the bid level and the quality.

Often the relationship between the two is complicated, and ambiguity may arise depending on how they are called. In short, we all need to understand this knowledge so that we can better understand the form of the entire industry. I hope that after reading my introduction, you will be able to better distinguish the difference between the two.