4 Tips for Analyzing Peers in SEO!
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1. Visit the competitor's website as a visitor to fully understand the website information. ( 1) Understanding the competitor's website information may sound a bit confusing and broad, but it is not difficult to find ideas after we carefully filter our thoughts. For example, regarding website layout, we visit the competitor's website from a user's perspective to see whether the overall color tone of the competitor's website conforms to the industry characteristics, whether each content function module is easy for users to access and view, whether the opening speed and graphic layout conform to the user experience , etc. In short, the first impression after seeing the website must be recorded in categories, and then compared with several competitor's websites for comprehensive analysis and research reference. (2) The structure of a website can generally be understood as the skeleton of the website . The vitality of the website depends largely on the basic structure of the website, which can be divided into tree structure and flat structure, etc., or as small as breadcrumb navigation and related article navigation. Then, combined with the structural characteristics of the current website and the search engine 's preference for the website structure, comparative analysis of peer websites and one's own strategic plan can be carried out to make a reasonable layout. 2. Check the TDK layout of keywords (1) Check the keyword index, popularity, competitiveness, etc. set by the other party, and then look at the corresponding rankings of these words to preliminarily determine the difficulty of word optimization. (2) By analyzing the layout and other features of the other party's website's TDK, you can understand the other party's main core keywords and the skill level of the other party's optimization personnel. Then, based on your own understanding and analysis, you can preliminarily define the difference between your own level and that of the other party's optimization personnel. 3. Study the website content from the perspective of content structure layout and content originality and quality. If the website structure layout is the skeleton of the website, then the website content is the blood of the website. The quality of a website’s content generally determines its vitality and advantages to a large extent. Therefore, it is very necessary to study the website’s content. The author believes that it is necessary to study it from two aspects: (1) Content quality The content of a website is not about quantity, but quality. If the content on your website is the same as most of the content on the Internet and has no characteristics of its own, it is equivalent to a copy of someone else's and cannot convey valuable information to users, so the search engine will not give too many recommendation points. Generally, you can randomly select a few articles from your competitors' websites for originality testing to get a rough idea of the quality of their content, and then evaluate and measure the pressure your own website will face after it goes online. (2) Update frequency: People often say that a three-foot-thick ice does not form overnight. Similarly, a good website is not built overnight. If you only have good content quality but do not have a regular update schedule, it will be difficult to see results. Imagine updating 10 articles today and then ignoring them for a week. Which one is more friendly to search engines and users than updating one article every day? Therefore, it is very necessary to regularly check and analyze the opponent's snapshots. 4. Analyze the quality, quantity and growth of external links . At the beginning of the year, although the effect of Baidu algorithm on external links has been gradually weakened, it is undeniable that the role of external links in website optimization cannot be underestimated. Therefore, the external link status of peer websites must also be known. In this link, there are three points we need to pay attention to: First, the number of external links: quantity is the basis of the website SEO external link module; second, the quality of external links: quality is the advancement of the website SEO external link module; third, the external link growth strategy: strategy is the long-term and stable guarantee of the website SEO external link module. The times are developing, search engine technology is constantly updating and changing, peers are also eyeing us, and competition is filling the future. Facing such a complex environment, we must not exclude our opponents. We must also learn more about their strengths and advantages, and then apply them to ourselves and arm ourselves, so that we can achieve unexpected victory! Mobile application product promotion service: APP promotion service Qinggua Media advertising This article was compiled and published by @文君营销(Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
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