Qinyang SEO Training: Is there still a future for using SEO to do e-commerce now?

Some time ago, I read an article about e-commerce SEO guide shared by ZAC. It was very well written. Basically, the normal SEO practices have been summarized and described very completely, from category navigation, breadcrumbs, site search, URL structure design, product listing and delisting status code settings, product details description, multi-level search on list pages, thesaurus and tag pages, and of course some website security and loading efficiency content. At first glance, there is nothing wrong. According to this e-commerce SEO guide, optimize the content and wait for the e-commerce website to sell well! However, practitioners who are really engaged in small and medium-sized e-commerce SEO will find that this is not the case at all. Now the products and their fixed-format thesaurus are seriously homogenized. No matter how hard you try, you can't beat some giant B2C and B2B websites such as Alibaba. Some people say that e-commerce now burns money to smash brands and play marketing routines. If we can, we won't be called small and medium-sized e-commerce. So, why is e-commerce SEO in such an embarrassing situation?

In fact, after so many years of development, the number of users who can directly purchase goods through search tools such as Baidu and 360 has been lost. Of course, there is a prerequisite, that is, the brands and brand-related words of various vertical e-commerce industry giants are excluded. Now the remaining users are more likely to regard search engines as tools to solve questions and acquire knowledge. Whether you believe it or not, you can ask yourself what is the purpose of your daily use of search engines, and you may have the answer.

Although I have been in this industry for many years, once I entered these small and medium-sized e-commerce companies, I found that it was difficult to highlight my value. On the contrary, in some information industries, they were like fish in water because they had content. Whenever I had free time, I would think about whether the implementation of SEO by small and medium-sized e-commerce companies is really outdated. In the future, I would simply avoid this industry because it is no longer my battlefield. Maybe I was dwelling on a dead end too deeply. I don't know how I figured it out as soon as it rained (a bit far-fetched). Since conventional e-commerce SEO methods have had little effect, why not do something from the perspective of the user's purpose of using search engines? Since users mostly use search engines to solve questions and acquire knowledge, then I will focus on the product, integrate all the questions and professional knowledge closely related to the product, and design a new Internet product. I will first circle the users, and then combine the e-commerce marketing routines to sell the products. In this way, e-commerce SEO will be able to operate normally again.

Indeed, ordinary people are accustomed to conventional practices. Although they have solid professional skills, they never seek change. They blindly follow one path and never think that taking another path may bring them closer to their goals. This is my current state, an ordinary person who subjectively believes that there is no future for e-commerce to implement SEO. Thank you very much for the rain. If I hadn’t worked overtime this weekend, I might not have been able to turn this corner in a short time. Although the idea has not been put into practice, I have a direction, and I will enjoy it even if the road is difficult!

Finally, I would like to share this with my peers. As long as you use channels to acquire users, you must always pay attention to changes in channel user behavior habits. If you blindly follow conventional practices, you may be slowly eliminated like me.