How to effectively promote APP soft articles?
| APP soft articles are roughly classified The first category is APP evaluation APP evaluation is a new evaluation method that combines product highlights and highlights product differentiation and characteristics. Unlike other types of reviews, APP reviews analyze products from the user's perspective. The reviews are more humane, and the content and ideas expressed are more friendly, attractive, and infectious, and can convince people with reason and move people with emotion. The second category is press releases Press release is a term that is familiar to people in the public relations and marketing circles. It comes from traditional media, so its writing style is the same as that of traditional media, namely news releases and press releases (mostly used when products are launched or versions are updated). There are relatively few skills involved in news releases. Basically, as long as the text is fluent, the language is accurate, the structure is clear, the logic is strong, and the product can be described clearly and expressed completely, it will be fine. The third category is column reports That is, directly commission articles from well-known industry columnists (36kr, Huxiu, Titanium Media), etc. Most articles are written in the form of in-depth industry analysis and column interviews. After the article is completed, it will be published in the column of the relevant media like normal news reports. The effect is still good and can be seen by more people in the industry and investors. To sum up, there are several types of APP soft article writing. Because soft articles can achieve the desired App promotion effect without affecting user experience, they are highly praised by operators . Therefore, how to write good soft articles for a good APP product is something that operators have to consider. Then when will it be sent? What content to publish? How to find news points? Which channel to choose? Take "XX Decoration" as an example. When will it be sent? 1. Before the APP is launched Send news, for example: "How to implement the home decoration APP into the home furnishing O2O online designer" 2. After the APP is launched Reviews & press releases, such as: "XX Decoration: Designing a small sky to carry a big dream" "XX Decoration APP builds a free exclusive platform for designers" 3. After the APP version is updated, the review draft & press release, for example: "XX Decoration 5.0 new version is coming to help you play with decoration design" "XX Decoration 5.0 brings a new experience in home decoration" 4. Review drafts and press releases before and after product financing, for example: "XX Decoration: An Attempt at Mobile O2O Transformation" "A Peep into the Future Ecosystem of Home Decoration O2O from XX Decoration" How to find news points? Generally, news points are found based on the app’s own characteristics, download volume, category ranking, etc. Take a look at the following examples: By features: "XX decoration artifact for lazy people" By download volume: "Angry Birds Space has exceeded 10 million domestic downloads" By usage: "XX wedding room decoration design artifact, you can do whatever you want with it" By ranking: "Angry Birds Space sweeps the world and ranks first" What channel to choose for distribution? Give priority to channels related to your APP category. Secondly, home apps of course prefer home websites, and medical apps prefer medical websites or channels. Choose portal news or IT, mobile Internet related channels to increase user trust. Select other websites, but require Baidu news source; you can see it in Baidu News. Good direction and continuous content will gradually increase product exposure and industry attention. What type of article to write and how to present it to achieve the best communication effect are particularly important in terms of channel selection. So to summarize the above points, the author believes that writing a high-quality APP soft article with a clear purpose and a reasonable and effective publishing plan is a successful APP soft article marketing and promotion method. |
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