Basic knowledge points you must know about App operation and promotion!
| For most apps, more than 50% of their traffic comes from app stores . Application market classification: 1. Advertising sales area: The main purchasing forms are CPA (Cost Per Action), CPC (Cost Per Click), CPT (Cost Per Time), and CPD (Cost Per Download). Among them, CPT is the most mainstream and has the most room for optimization. It can be optimized in terms of scheduling and location. In terms of scheduling, we need to clarify the new app curve. For example, most apps have higher new app counts on Fridays, Saturdays, and Sundays. New app counts on holidays are also higher than on ordinary days. New app counts at the beginning and end of the month are also higher (more traffic?) In terms of position, it is a fact that the biggest behavior of users in the app store is search, accounting for 50% of the traffic, followed by homepage, ranking, and category. Therefore, hot search words are extremely cost-effective positions. 2. Traffic exchange resource area: the position obtained by exchanging traffic with the application market. The advantage is that on the one hand, the exchange business has a more subjective right to decide the position, and on the other hand, the exchange may have resources that cannot be purchased by advertising (essential for installation, one-click installation, etc.). The general cooperation method of App to guide other Apps: Normal recommendations: banner, text link, software wall, feed flow. Smart bundling upgrade cooperation on the product side: Smart upgrade means that when an App is upgraded, you only need to download the updated part of the new version to complete the App upgrade. Guide page cooperation: Place a banner and download link of the recommended App on a guide page. Bundled cooperation from PC to mobile: Scenario example: When a user opens a software on the PC and detects that the smartphone is connected to the PC, the user is guided to install the mobile version. Please pay attention to the access identification of different models of mobile phones. 3. Special Cooperation Area: First release : Please make sure to apply in advance and find several app stores to jointly launch the product. Activity. Special topic. privilege. 4. Editor Recommendation Area: Manual editors and system algorithm recommendations (based on download volume, recommended star rating, comments, etc.) Downloads: Downloads of general user updates are also counted in the total downloads. Recommendation star rating: affects the conversion rate from display traffic to actual click-to-download. Comment. |
<<: How much does it cost to customize a movie mini program in Yibin?
>>: After analyzing 670 million mobile app push notifications, we saw several interesting trends:
Recommend
Wang Lin, 60 Lectures on the Business Philosophy of Hu Xueyan, the Richest Man
Hu Xueyan, a red-topped businessman who worked hi...
What are the benefits and functions of dog meat? How to make dog meat delicious?
Dog meat is very rich in nutritional value, conta...
Geely has better and better cards in its hand. Does Great Wall still need to rely on sharp operations to show off its skills?
In the automotive industry, there is a joke that ...
I am so impressed by how information flow advertising is done!
After reading this article, I hope your informatio...
How does Tik Tok create a new traffic empire?
This explosive traffic platform, with its huge ce...
Toothache is not a disease, but when it hurts... is it a heart attack?
Review expert: Wang Xin, deputy chief physician o...
The sun travels 7 billion kilometers every year, so why do the stars in the Milky Way remain in the same position? You need to wait patiently~
Current observations and research by the astronom...
Information flow creative sharing | 2017 excellent case review, covering 13 industries
From the end of 2017 to the beginning of 2018, mo...
What is a botanical garden? You may have never visited it correctly!
The National Botanical Garden was established on ...
Why isn't my site indexed?
Why isn't my site indexed? This question has ...
How can a designer with no programming knowledge develop an app in 4 months?
Transcend dry goods: The author of this article i...
How to effectively collect user feedback in mobile apps
This article analyzes various mainstream feedback...
Are you sure this isn't Dynasty Warriors? A review of the Chinese version of Toukiden Kiwami on PS4
When opening the PlayStation Store of the Chinese...
The winter of mobile games is only for speculators
The Chinese mobile game industry, which has been ...
Today's headlines traffic diversion skills and advantages
A bird of prey, eating large chunks of meat. I ha...