No idea for APP promotion? One map helps you get all channels! (Super complete)
Everyone working in the Internet industry knows that promoting APP applications involves a long process of accumulating users. To do a good job of promotion, you have to be willing to "spend money", and you may need to continue spending money. Of course, before promotion, you must ensure the quality of the product. Because it is not recommended to promote new products as soon as they are launched, because if the product has not been recognized by the market, it is recommended to start promoting it from free channels , such as social groups , Tieba , Zhihu, Weibo, WeChat and other platforms. Through this method, you can obtain effective user feedback, and then optimize the product, and also test whether it can be accepted by the market. Below is a list of some APP promotion channels , which are mainly divided into online channels , offline channels and word-of-mouth channels.1. Online channelsThere are four main online channels: online advertising, app store promotion , exchange cooperation, and media advertising. Among them, online advertising is divided into search channels, alliance advertising , navigation advertising, super advertising platform, T-type display advertising, etc. See the map for details. App store promotion includes mobile phone manufacturer app stores, mobile phone operator app stores, third-party app stores, mobile phone official app stores, large platforms, clients, wap sites, web download sites, etc. See the map for details. Traffic exchange cooperation includes content cooperation, opening screen, pop-up windows, focus pictures, in-app recommendations and other operations. See the map for details. Media advertising includes: brand promotion and news submission, see the map for details. 2. Offline channels 3. Word-of-mouth channelsThis article was compiled and published by @鸟哥笔记(Qinggua Media) by the author @鸟哥笔记. Please indicate the author information and source when reprinting! Product promotion service: APP promotion service, information flow advertising, advertising platform |
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