How does the public account’s reading volume come from?

Before answering this question, you should think about these formulas:

Total article reading volume = reading volume by followed users + reading volume by unfollowed users;

Reading volume of followed users = total number of fans x session title opening rate;

Reading volume of unfollowed users = total number of covered Moments users x opening rate of Moments titles;

(For users who have not followed us, we mainly consider the Moments channel, and ignore other small traffic channels here)

Total number of friends in the circle of friends = total number of article shares x average number of friends in the user's circle of friends;

so:

Total article readings = total number of fans x session title opening rate + total article sharing x average number of friends in the user’s circle of friends x circle of friends title opening rate.

Of course, this is not a completely accurate mathematical formula, but it can largely reflect the important components of the total reading volume of a popular article. The total number of article readings also includes many details, including:

Public account conversation reading

Forward to friends (including forward to friends, forward to groups)

Moments (including forwarding to Moments and sending links to Moments)

Historical messages (including viewing after following and viewing without following)

Take a look (The article was recommended to WeChat "Take a look")

Search (Search for articles directly on WeChat)

other:

WeChat menu, public account page template, public account automatic reply, public account article internal link click, WeChat collection reading, picture and text reading original text click, WeChat page card (including picture and text page advertisement click, original article is reprinted click)... and so on.

The same principles apply to reading, and there is absolutely nothing wrong with using this formula as a thinking model. If you calm down and think carefully, you can get a lot of inspiration on the direction of operations.