How to write the New Year copy for 2018?

It’s the end of the year, and everyone is starting the last wave of advertising.

One is to achieve the KPI, and the other is to put a good end to the past year. Good or bad, a new year means a new beginning. Here are some of my favorite New Year advertising themes. I hope they can help you find some ideas.

1. It is strictly forbidden to talk nonsense during the New Year.

This is a theme in Levi's recent advertising campaign #干就型#, and I personally like it very much... William Chan.

When the New Year comes, everyone starts talking nonsense. This insight is too great.

2. The longer the winter goes, the more fire is needed.

This is similar to the popular topic on Weibo: "The colder it is, the more fun we have." This is a theme of the Ice and Snow Festival organized by Tmall , mainly to promote sports products.

In addition, I also thought of the theme #Warmer in winter#. The more you move, the warmer your body and soul will be.

3. 2018, go wild.

Go wild, this is the brand theme of The North Face in 2012, I particularly like it.

Go wild, this copy is amazing, it is totally suitable as a New Year's advertising theme. Release the new self and start a new one.

4. 2018, reflect on yourself.

This is the theme of the mirror corridor planned by NetEase Cloud Music in the subway.

This is more interesting than the common themes such as "hearing yourself" and "seeing yourself".

5. What are you afraid of in 2018?

This is the product advertising theme used by KFC to promote Panini. Afraid of the boss’s 60-second voice attack, afraid of being disliked in the elevator, afraid of being too conspicuous by being late. What am I afraid of in 2018? I have Panini.

I personally think that this copywriting theme can be further explored. The emotion of fear can be found everywhere in life and can be applied in all walks of life.

6. Let’s celebrate the new year together.

This is the theme of Lancome 's limited edition New Year makeup, which is very consistent with the New Year atmosphere. We have invited the popular star Wang Junkai, and we want you to become famous together with us.

Red is a color that can be used on red products, such as beauty products, mobile phones, shoes, etc. It also represents enthusiasm and passion, such as live broadcast .

7. 2018, you have to set off.

This is from Mafengwo Free Travel, I like it very much.

8. 2018, ignite and start again.

This is the theme of FOTILE’s latest gas stove advertisement, which fits the product and the New Year atmosphere very well.

9. The taste of the New Year.

The taste of the New Year is a New Year gift box product launched by Be & Cheery . The word "New Year flavor" can be used to describe almost any food.

What does 2018 taste like? Let me try it and find out.

10. My growth.

This is the New Year advertising theme of Newbalance2018. Another year has passed. Have you grown into an adult or become an adult? This is a question you need to ask yourself over and over again.

What does it really mean to grow up? Everyone has their own answer.

The above are some advertising themes of major brands, you can refer to them for learning. Their brand tone, product attributes and advertising purposes are different, but they all show the appearance of the New Year.

Before writing your New Year copy, think about what your 2018 will look like

The author of this article @黑小指 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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