How to give full play to the SEO function of the website?

1. SEO parameter settings

Website title keywords: This is the core of the entire website SEO . Search engines will use this as an important basis to rank your website. The selection of keywords should fully consider the customer's search habits, your own products and services, and the situation of competitors. When analyzing the popularity of keywords, you can refer to the Baidu Index; and after the keywords are set for the first time, it is best not to change them to avoid ranking fluctuations and website demotion.

Website keywords: It is mainly used to provide a reference for search engines to distinguish the keyword rankings of web pages. It does not mean that if you set keywords here, they will be included in the search results.

Website description: The website description is generally displayed in the description section of the web page (home page) in the search engine results. It is mainly used to introduce the general situation of the website to the viewers and attract clicks.

Header optimization text: If the template supports it, it is generally recommended to use HTML strong tags to bold the website keywords to enhance the optimization effect. Of course, it can also be used to publish promotional information for the website.

Default ALT for images, default Title for hyperlinks, name of the friendly link site: generally just fill in the core keywords of the entire site.

Optimize text at the bottom of the website: If the template supports it, it is generally recommended to use HTML strong tags to bold the website keywords to enhance the optimization effect.

2. Static Pages

It is generally recommended to enable static pages for the entire site, which is more conducive to search engine inclusion;

You can choose any static page type according to your preference;

It is recommended that content page names and list page names should be in the form of folder names, especially for English websites;

When adding a first-level column, try to set the folder name according to the column properties, such as FAQ, etc.

3. Popular tags

The main function of hot tags is to increase internal links. It is recommended that users set website keywords as hot tags.

4. Keywords and short description of content page

It is recommended to add keywords and brief descriptions for each content and column when adding website content so that search engines can better index it.

5. Friendly Links

Try to get mutual links from peer-related websites or some websites with higher quality and weight.

Of course, website optimization and promotion cannot be accomplished simply by the above settings. The website system is only a foundation. Users should regularly add website content and promote the website on the Internet in large quantities. This will increase website traffic and improve keyword rankings in search engines.