information! Major update to the Apple Store backend, monitoring of 5 major download data sources is beneficial to developers!

information! Major update to the Apple Store backend, monitoring of 5 major download data sources is beneficial to developers!
 On May 3, Apple made a high-profile announcement on its developer website and iTunesConnect backend: From now on, developers can view app download details, product display times and other data from five major data sources, including App Store browsing, App Store search and App referral sources. As for the purpose of this major update, Apple explained that it was to help developers understand in more detail how users discover apps and optimize their marketing campaigns .

Source/ ASO100 Xiaoqi

1. Apple iTC backend’s first major update in ten years

The five major data sources added by Apple this time are App Store browsing and App Store search, App referral sources and web referral sources, as well as unknown sources. Apple also made an official explanation for the four major data sources (except "unknown sources"), as follows:

【 Data source inside App Store】

1. App Store Browse: A user views your app for the first time or taps your app to download it for the first time while browsing the Featured, Category, or Top Charts sections in the App Store. Based on devices running iOS 8, Apple TVOS 9 or later.

Note: Although Apple officially announced the news on the 3rd, the iTC backend has been displaying data for this part since April 15th. 2. App Store Search The user viewed your app for the first time through "Search" on the App Store or tapped your app for the first time to download it. This includes Search Ads in App Store searches. Based on devices running iOS 8, Apple TVOS 9 or later.
[Data sources outside the App Store] 1. App Referrer Users tap on a link in the App and are taken to your App Store product page. This includes apps that use the StoreKit API to load your product pages. Based on devices running iOS 8, Apple TVOS 9 or later.

2. Web Referrer: The user clicks on a link on the website and is taken to your App Store product page. Based on websites visited using Safari on devices running iOS 8 or later.

2. Illustrated explanation of the monitoring methods of the five major data sources

This time, Apple has added these five major data sources in the [Indicators] and [Sources] sections. Developers can use these two entrances to click on the relevant parts to view the corresponding data separately. The operation is very simple. Take the [Source] section as an example ↓ ↓ ↓ You want to use the [Source] section to view how much App Store browsing and App Store search, as well as App referrals and web pages contributed to "App purchases" in the past 30 days. At this point, developers only need to click "App Purchases" to view the details.

3. Exclusive and important opinions (personal test)

Prior to this, developers could only view data such as the number of times the app was used, in-app purchases, and the total number of device crashes through App Analytics. More data dimensions required the use of third-party platforms. This major update not only makes it easier for developers to analyze user sources more accurately, but also brings convenience to refine promotion strategies and monitor promotion channels . For ASO ers, the effectiveness of ASO optimization can also be monitored with the help of current data sources. For example, we can judge whether the optimized words have volume based on the display volume and download volume provided by the App Store search, and whether the title, icon , screenshot, etc. are conducive to improving the conversion rate .

However, through personal testing, the editor found that the cross-platform data analysis part launched by Apple (especially App referral sources and web page referral sources) is similar to the data statistics tools launched by Baidu and Google . There are also data missing (for example, data from some small platforms are not counted) and delays. Since launching the App Analytics statistics platform in 2015, Apple has not made any major updates to it. This time he is just doing it on a whim, or will he continue to optimize it like he does with hardware? We can look forward to it!

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article is @ASO100小七. It is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map

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