How to write a good event promotion plan?

How to write a publicity plan? Why has my plan not been approved? Why does my boss keep scolding me? This publicity plan is really heartbreaking.
So how can we write a good planning proposal? Please look down.

What should a publicity plan generally include?

A complete, concise and comprehensive plan should include

1. Background and purpose of the event
2. Who are the main audiences of the publicity?
3. Preliminary preparations
4. Promotion process
5. Financial Budget
6. Precautions

1. Background and purpose of the activity

As a publicity plan, the first thing to do is to introduce what event you are promoting and what is the purpose of holding this event. There are three questions to be answered in this section:

People are all utilitarian, and they will work harder if they know clearly what they are doing.

2. Know your audience

Why do you need to understand your audience?
Because you have to please your audience .
Why should you please your audience?
Because only when they are happy, your publicity plan will have the best effect.
This is also the main reason why many people’s promotional plans are not very effective. If you don’t understand your audience, how can they receive your message in the way that is most comfortable for them?
So, before you start writing your proposal, research your audience . In a publicity plan, the audience is God. An accurate audience research is the cornerstone of an excellent publicity plan .
What kind of wording does your audience like, which websites do they like to browse, which social software do they like to use, what time periods do they like to go online, etc. You should study your audience as you would study your son, so that you have a clear idea of ​​what kind of words your audience likes, which websites do they like to browse, which social software do they like to use, what time periods do they like to go online, etc.
How can you write a good promotional plan if you don’t have any idea about it?

3. Preliminary preparations

The preliminary preparations here are not simple event preparations, but are divided into two parts.

1. Preparatory work for writing a proposal
2. Preliminary preparations for the event

Preparation for writing a proposal

Only when you have a clear idea in mind can you write with inspiration.
Before you start writing a publicity plan, you must first clarify what your publicity plan includes ? This is also an important factor in the success of a publicity plan.
How do you formulate your plan? Whatever your audience likes, you do . This is also the golden rule for doing any activity well. The easiest way is to use xmind to draw a mind map of the activity, listing all aspects of the activity, and achieving multi-in-one without omissions.
As I said, you have to make the audience happy and comfortable, and also achieve the purpose of your publicity.

Preliminary preparations for the event

The preliminary preparations for an event include many aspects, including personnel arrangements, material preparation, venue application, etc.
The main purpose here is to take care of every detail, assign responsibilities to individuals, and make reasonable arrangements . This is also part of your leadership. Who will do it? Who is reliable? Who has better execution ability? It all depends on your observation and understanding of your colleagues.
Let’s talk about material preparation. Which parts use which things and how much are needed? Who will do it? For example. Who will design and produce posters and banners? What's the phone number of the person in charge? etc.
The event materials and venues are prepared, and responsibilities for various matters during the event are assigned to specific people. At this point, all that’s missing is a favorable wind for the event to begin.

4. Promotion process

This part should be the easiest part of the entire writing process, and it is indeed the most important part of a promotional campaign. In a publicity plan, this section should list the specific activity process, activity implementation methods, etc. in chronological order .
A simple example

 1.3月1日開始線上宣傳- 微博- 微信- 貼吧2.3月2日至6日線下宣傳某地張貼橫幅、海報，某地擺攤3.3月10日，活動后期宣傳……

5. Financial budget

Calculate expenses accurately based on actual conditions and list them in a table. Unit price, quantity, purpose, total.

6. Notes

This is equivalent to risk prediction, and the focus is on indicating solutions to possible problems that may arise in the publicity.

At this point, a basically complete event promotion plan has been completed.

The author of this article @嘉树大叔 is compiled and published by (青瓜传媒). Please indicate the author information and source when reprinting!

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