Sales strategy everyone needs to learn: Sell everything you want to sell

Wang Gang is a practical elite with annual sales of over 200 million, a senior sales manager of Procter & Gamble, a Fortune 500 company, and an amiable marketing training expert.

1. It’s obviously a good thing, why doesn’t anyone buy it? 【Rule 1】Prescribe the right medicine for the right condition - diagnose first, then prescribe medicine

2. By choosing products in this way, WeChat e-commerce orders have tripled? [Rule 2] Know yourself and know your enemy - choose the right product for your customer

3. Now that the money is here, what else are you afraid of? [Rule 3] Increase certainty - don't fight a battle without preparation

4. Say goodbye to awkward conversations, and you can receive 300,000 yuan just by opening your mouth! [Rule 4] Five-step persuasion method - information needs to be effectively delivered

5. Talk about your mood first and then talk about the matter, you can also get 3 times more orders! [Rule 5] Selling point sorting - open a window between you and the customer

6. They say everything is expensive. I am so frustrated... [Rule 6] Anchoring - the OCM thinking model for bargaining

7. Learn to read people’s expressions, strangers will also be willing to come to you [Rule 7] Four-matrix identification method - analyze the customer’s personality characteristics

8. Empathy - Because you understand me, I buy you [Rule 8] Platinum Rule of Empathy - Training Empathy

9. Let me tell you a story - a sure-fire way to win in competition [Rule 9] Tell stories, not reasoning - all top salespeople are great storytellers

10. Look first, don’t buy first? 3 minutes to easily deal with hesitant customers [Rule 10] Pain point magnification - the key link to increase willingness to pay

11.Is it scary? A dozen negative reviews can ruin a store [Rule 11] Opinion recognition - a high-level skill in handling negative reviews

12. Be good at making friends, and everyone will rush to work with you [Rule 12] Relationship reciprocity - build a lifelong emotional bank of connections Cheng Zhiang