The 2018 Russia World Cup is here as scheduled! As the world's top event, the World Cup is a carnival feast for every fan. We present to you the composition and viewing habits of World Cup users, hot topics before the World Cup, and feelings and expectations for the World Cup. Bring you more interesting and valuable records of the World Cup fan group. The report was conducted using a combination of in-depth user interviews, questionnaire surveys, and public opinion big data analysis. Source of survey samples: Questionnaires were distributed through multiple channels such as the Kue User Research Institute user community and official accounts, covering PC and mobile users respectively. Questionnaires were also distributed to users of different genders, ages, and regions in proportion to the structure of Chinese netizens. A total of 14,251 valid samples were collected, and 20 football fans of different types were interviewed. Source of public opinion data: provided by Tencent Index, using public scene data from Tencent platform, including WeChat public platform/QQ space/Tencent News/Tiantian Kuaibao, and the data extraction period is June 1st to June 7th. The contents published in the report are independent data and research analysis from Kue User Research Institute as a third-party research platform. They do not represent the position of any company. Please indicate the source of the report when reprinting. Cool Goose Core Insights The Internet has become the mainstream channel for users to follow the World Cup The Internet is a convenient and flexible channel with rich information. More than 90% of users choose to follow this World Cup through the Internet. Communicating with others online about the World Cup through Internet channels (QQ, WeChat, etc.) has become the first choice for young users. World Cup peripherals and new gameplay are more popular among young users In addition to paying attention to the World Cup events, young users also pay close attention to World Cup peripheral products. In addition to traditional World Cup gameplay such as football betting and lottery, young users prefer new World Cup gameplay such as football games, brand promotions, fan support activities, and fan matches. Men are more concerned about the event itself, while women are more concerned about emotional appeals Male users pay more attention to the World Cup event itself, such as loving football, analyzing team technical tactics, paying attention to schedule data, team coach dynamics, etc. Female users pay more attention to watching the game with family, chasing stars, hot gossip, and the customs and culture of the host country. The following is the full report This article was compiled and published by @酷鹅俱乐部(青瓜传媒). Please indicate the author information and source when reprinting! Product promotion services: APP promotion services, advertising platform, Longyou Games |
Summer is here, and it is a great season to eat r...
To be honest, as a veteran in the marketing indus...
"No money", "No budget"... ar...
2015 is aptly called the first year of Chinese TV...
【Written at the end】 If you sleep less than 6 hou...
According to US media reports, whether it is the ...
March 3rd is a traditional festival for many ethn...
How powerful is Princess Elsa's freezing magi...
With the rapid rise of domestic auto brands, more...
In this article, I will focus on the analysis of ...
On July 13, 2022, my country's Long March 3B ...
After nine rounds of long testing, Apple finally r...
Recently, experts in the education and training i...
If a live broadcast is likened to the process of ...
Dry, cracked, and peeling, over and over again. W...