Weekly SEM introductory course

Chapter 1: Introduction to SEM account opening and industry consumption status

1.1: Introduction

1.2: Introduction to the concept of Baidu bidding promotion

1.3: How to register a Baidu bidding account

1.4: How to build a healthy account (bidding operation)

1.5: How to set URL effectively

Chapter 2: Top 10 Problems Newbies Often Encounter When Doing SEM

2.1: Analyzing common questions that beginners have about Baidu bidding

Chapter 3: Selection and optimization strategies of bidding keywords

3.1: Introduction

3.2: How to choose appropriate promotional keywords

3.3: Keyword matching application and non-keyword operation

3.4: Keyword display and click

3.5: The relationship between keyword quality and ranking

3.6: Classroom Q&A

Chapter 4: How to write high-click creatives for bidding accounts

4.1: Introduction

4.2: What is a bidding creative?

4.3: Relationship between creativity and visitors

4.4: How to write an attractive creative idea

Chapter 5: Advanced Bidding Promotion: Data Analysis Thinking

5.1: Introduction

5.2: What is bidding data analysis?

5.3: How to monitor bidding promotion data

5.4: What problems can data analysis reveal?

5.5: Logical thinking in data analysis

Chapter 6: What does data analysis analyze?

6.1: Introduction

6.2: Statistics

6.3: Account Operation

6.4: Four-quadrant method

Chapter 7: Application and interpretation of Baidu statistics tools

7.1: Introduction

7.2: What is Baidu Statistics

7.3: Baidu Statistics Product Overview

7.4: Common problems with Baidu Statistics

Chapter 8: How to achieve better conversion through bidding on the website

8.1: Introduction

8.2: Page production process

8.3: Necessary conditions for high conversion pages

8.4: Five Elements of Website User Experience

8.5: Case Analysis

Chapter 9: Common bidding promotion issues

9.1: Introduction

9.2: Impressions but no clicks

9.3: High traffic volume and poor quality

9.4: Click without dialogue

9.5: Competition is fierce and costs are high

9.6: Classroom Q&A

Chapter 10: Landing Page Load Analysis

10.1: Introduction

10.2: Keep users coming back

10.3: Keep users interested

10.4: Let users take action

Chapter 11: How to improve promotion results through Baidu Business Bridge

11.1: Introduction

11.2: What is Baidu Business Bridge

11.3: Baidu Business Bridge Product Overview

11.4: Customer Service Talk and Skills

Chapter 12: How to grasp the user's pain points in mobile promotion

12.1: Introduction

12.2: Differences between mobile promotion and PC promotion

12.3: Mobile advertising strategy

12.4: Mobile data analysis and page optimization

Chapter 13: How to spend the bidding money

13.1: Introduction 02 minutes 29 seconds [free]

13.2: Keyword bidding principles: follow the account budget principle

13.3: Keyword bidding principles: follow business value

13.4: Keyword bidding principles: follow the keyword purchase stage

13.5: Keyword bidding principles: Keyword matching mode

13.6: Keyword bidding principles: bidding promotion effect

13.7: How to avoid invalid traffic in bidding promotion