1. Introduction to paid promotion businessRelying on the high-quality user base of Huawei mobile phones , Huawei App Market provides Android users with high-quality, safe and reliable download services. Huawei App Market ranks among the best in China in terms of application and game distribution volume and user quality, providing a convenient and high-quality application access platform for our partners. Huawei App Market's application promotion platform is committed to providing developers with fair, accurate and efficient distribution channels . Through promotion and distribution, it can quickly increase the number of times an application is exposed to users, helping your excellent applications to be discovered and used by more people. 2. Promotion model2.1 DefinitionCPD (Cost per Download): Pay per download, charged according to the actual download volume. Consumption cost = single download bid * download quantity Notice: Only the downloads from new users on the promotional site are counted in the “download volume”, while update downloads are not counted, ensuring that every penny is spent on high-quality new users; the cost is quantifiable and controllable. 2.2 How to be downloaded by usersWe have set up an exclusive promotion location for the application CPD promotion service. After you have completed the recharge and set up the promotion plan, you will enter the promotion bidding list. Our intelligent recommendation algorithm will find matching user groups, provide precise delivery for apps, and increase app download conversion rates. CPD promotion bids and app quality will affect the system's display volume of the app, which in turn will affect the app's download volume. A higher bid will get you more impressions, but it's not the only determining factor. 3. Features of paid promotion3.1 No need to wait, promote immediatelyThere is no need to schedule for the CPD application promotion service of Huawei AppGallery. Once the application has passed the testing, agreement, review, payment and other processes, it can be launched immediately. At the same time, customers can independently disable and enable promotion plans in the background and decide the promotion time according to business needs, without having to coordinate scheduling with Huawei App Market staff. 3.2 Deduction based on newly added downloadsAll the money recharged by customers will be used for product promotion and no other fees are required. Fees are deducted based on the number of downloads by new users. The system will only deduct fees after the customer obtains the corresponding number of downloads. If there is no download volume, the system will not deduct fees. 3.3 Controllable accounts and controllable costsThe promotion account is completely managed by the customer, who can enable or disable the promotion at any time and set a daily budget cap for the promotion, allowing customers to better control costs. When the fee is insufficient, the system will automatically stop the promotion. After the renewal recharge is successful, the system will automatically resume the promotion. 3.4 Data TransparencyHuawei AppGallery generates a large number of display opportunities during user browsing. CPD does not need to study the value of each position. You only need to select the promoted app and bid, and the system will automatically promote your app based on factors such as the app's matching degree to the display position, popularity, and bid. 4. Application promotion resources
5. Application promotion process
Notice: Customers who are recharging for the first time, please contact Huawei Developer Alliance Customer Service to confirm that your application meets the promotion requirements of Huawei App Market before recharging.
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More Huawei App Market promotion introduction: Introduction to Huawei App Market paid promotion service! Huawei App Market Paid Promotion Operation Guide! Huawei App Market search keyword promotion! Huawei App Market Brand Resource Bidding Promotion Service Rules! Huawei App Market brand resource bidding promotion process! |
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