What is the difference between new media and short videos?

With the rapid development of the Internet, the new media industry has risen rapidly, and the short video industry has also become one of the hottest industries. Therefore, many companies have opened new media operation training and short video operation courses. So what is the difference between new media and short videos? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

What is the difference between new media and short videos?

The difference between new media operation and short video operation:

1. Conceptual Difference

New media operation is a series of operational methods that use modern mobile Internet means to conduct product publicity, promotion, and product marketing using emerging media platform tools such as WeChat, Weibo, and Tieba.

Short videos are a way of disseminating Internet content. Short video operations mainly use short video platforms such as Miaopai to promote products. From these two concepts, it can be seen that new media operations include short video operations.

2. Difference in form

New media operation training will involve more aspects, including Weibo, WeChat and other social networks. You can use Xiaohongshu and Toutiao to edit some articles to let customers understand what you want to express.

Short video operation mainly involves in-depth exploration of knowledge about short videos, and mainly using short videos to record every bit of life. The two have different forms of expression.

The above is the difference between new media and short videos? The specific content is that Jimifeng Technology is a short video operation company dedicated to Douyin operation, Douyin promotion, and live streaming. It realizes new media communication and digital marketing for customers through brand content, short video operation to accumulate users, live streaming by internet celebrities, Douyin sales and other means.