Liu Yiwei's "15 Innovative Marketing Strategies: Establishing a New Marketing Global Perspective" (15 lectures) Baidu Cloud Download

Liu Yiwei's "15 Innovative Marketing Strategies: Establishing a New Marketing Global Perspective" (15 lectures) Resource Introduction:

Do you feel that there are always invisible shackles that constrain the improvement of your company's sales performance?

1. Sales volume has been stagnant and remains at a level;

2. Trapped by inherent marketing thinking, unable to achieve substantial marketing breakthroughs;

3. The marketing team follows a routine basis and lacks substantive innovative marketing strategies to increase sales;

4. The company has been under pressure to meet tasks, and the annual sales target cannot be achieved at all.

Single, emergency marketing methods can no longer better occupy the market. Many entrepreneurs and marketers lack a global marketing mindset and often focus on thinking about one or several issues. They ignore the importance of marketing and systematic thinking, and do not know how to guide team members to think systematically. This has greatly affected sales performance, which is reflected in the market as sales will never have a substantial breakthrough.

This course invites marketing strategist Liu Yiwei to teach through 15 video lessons + 10 modules + 25 tool sets, user portraits + precise positioning + product innovation + competitive advantages + brand potential + channel selection + strategic layout + customer self-circulation + sales process + marketing model. It does not stop at studying "selling" and "how to sell", but helps business owners, marketing executives, and marketing teams to systematically think about marketing problems, establish an overall marketing structure, and fundamentally change the company's operating status.

Course Catalog

00 trailer.mp4

01 Four major out-of-control issues in current corporate marketing, how many of them have you encountered?

02 Traditional transformation, how to build an innovative marketing system?.rmvb

03 Vicious competition in the industry, how to design competitive advantages and marketing strategies?.rmvb

04 Product homogeneity is serious, how to innovate the project and packaging planning?.rmvb

05 The market is weak, how to accurately carry out the positioning system?.mp4

06 How to create a hit product? How to build a product matrix?.mp4

07 Precision Marketing, How to Build a Complete User Portrait System?.mp4

08 Lack of sales channels, how to build a high-speed sales channel?.mp4

09 How to design a successful investment promotion system?.mp4

10 The marketing model is aging. How to innovate the model and expand rapidly?.mp4

11 How to improve team effectiveness, reconstruction and upgrading of three major sales processes.mp4

12 A motivational system to revive the team.mp4

13 Serious customer loss, how to prevent risks and achieve customer self-circulation?.mp4

14 The brand influence is weak, how to create momentum and upgrade potential energy?.mp4

15 The industry is rapidly iterating, how should enterprises plan their marketing strategies?.mp4