Ye Maozhong's "Conflict Marketing Theory" (19 lessons) audio

Audio resource introduction of Ye Maozhong's "Conflict Marketing Theory" (19 lessons):

Conflict is the first step of strategy: the essence of marketing is to understand demand, and demand is hidden in consumer conflict. Discovering conflict means discovering demand, and marketing can use this fatal move to achieve exponential growth; creating conflict means creating demand, and marketing can change the track and reconstruct the market. For nearly 30 years, Ye Maozhong's conflict marketing has helped entrepreneurs gain insight into conflicts, develop strategies, and rapidly improve their corporate brands and sales.

Course Catalog

Chapter 01: Preface.m4a

Chapter 02: Conflict Creates Demand.m4a

Chapter 03: Conflict is the first step in strategy.m4a

Chapter 04: Conflict Discovered.m4a

Chapter 05: Creating Conflict.m4a

Chapter 06: Good companies satisfy needs, great companies satisfy desires.m4a

Chapter 07: Path to Conflict Resolution 1: Attacking the Left Brain.m4a

Chapter 08: Path to Conflict Resolution 2: Attacking the Right Brain.m4a

Chapter 09: Path to conflict resolution 3: Attacking both the left and right brains.m4a

Chapter 10: Path 1 to create conflict: Consumer-centric approach.m4a

Chapter 11: Path 2 to create conflict: Focus on competitors.m4a

Chapter 12: Path 3 of creating conflict: Self-centered approach.m4a

Chapter 13: Solving Communication Conflicts I: Advertising Slogans.m4a

Chapter 14: Resolving Communication Conflict II: Brand Name.m4a

Chapter 15: Resolving Communication Conflicts III: Product Name.m4a

Chapter 16: Resolving Communication Conflicts IV: Brand Symbols.m4a

Chapter 17: Resolving Communication Conflict V: Media Strategy.m4a

Chapter 18: Finding Conflicting Switches.m4a

Chapter 19: Illusions, hallucinations and psychological suggestion.m4a