"The Underlying Logic of Growth" Kotler Growth Lab Series Courses Module Methodology Course

"The Underlying Logic of Growth" Kotler Growth Lab Series Courses Module Methodology Course Resource Introduction:

Kotler's underlying logic of marketing growth, Kotler's eight capabilities for digital marketing growth, an overview of the full methods of the Growth Strategy module, breaking through the three cornerstones of marketing, the golden triangle of growth, and the methodological closed loop of strategic growth and structural growth.

Course Catalog

Cao Hu's underlying logic of growth - Q&A course (I).mp4

Section 1: Overview of Kotler's Marketing Growth Series.mp4

Day 1: 5 games breaking weight principles and new operating rules [Replay].mp4

Section 2: Three cornerstones of marketing.mp4

Session 3: Marketing-driven growth strategy.mp4

Section 4: Structural Growth Factors - Customers.mp4

Section 5: Several important points about customers.mp4

Section 6: Structural Growth Factors - Products.mp4

Section 7: Structural Growth Factors - Channels.mp4

Section 8: The underlying logic of marketing growth - Summary.mp4

Chapter 9: Easter Egg.mp4