How to operate Douyin on behalf of others? Tik Tok operation plan

The three major rules of Douyin Enterprise Account operation plan are indispensable!

Operating a corporate account on Douyin is very different from other previous platforms. It requires professional operations based on the characteristics and tone of Douyin.

To open a Douyin enterprise account: apply for certification, fill in the certification information and pay a certification fee of 600 yuan to open the certification

Opening a Douyin enterprise account: Maintaining the account for 3-5 times, simulating real people’s Douyin browsing behavior, liking, following, commenting, sharing, and increasing the duration

Short video production process: selecting the subject and script, shooting props and scenes, editing videos, writing titles, choosing covers, comments and private messages

Douyin Enterprise Account Operation: Determine and analyze the target audience, and standardize the time for publishing videos! DOU promotion, becoming popular, and traffic layout inside and outside the site

Explosive stage: open more stores, maintain accounts, and increase DOU promotion efforts

Brand maintenance: connecting with influencers, becoming popular, maintaining fans, maintaining old connections, and live streaming on Douyin

Therefore, brand operation enterprise accounts must effectively consolidate brand communication and event fans through continuous content operations. Content operation can combine the three rules of hotspot (hot content), hashtag (label content), and headline (advertising content). Based on long-term and stable output of high-quality content, it can realize the personalization of self-media brands, ultimately feed back to the brand image and help enhance brand value.

Douyin agent operation , contact Qinggua Media official

1. Hotspot content: follow the rhythm and extend brand creativity from popular content

Just like Weibo and public account operations, Douyin brand homepages also need to follow hot topics.

It is recommended that companies always pay attention to and follow the popular content on the platform, pay attention to the freshness and activity of the content, and focus on the number of likes and attention in data monitoring.

2. Hashtag content: Create a personal image and continuously produce content that is consistent with the brand tone

The brand itself needs to have creative capabilities and be able to continuously produce content that is consistent with the brand’s own tone.

Baojun Automobile initiated the "Really Just Right" challenge, and the background music was the self-made original soundtrack "Baojun 360 Is Really Just Right", which cleverly integrated the product selling points into the lyrics, while the picture showed an animated horse man that was highly consistent with the Baojun logo dancing in coordination with the BGM.

The video eventually received over 3 to 4 million views and at least 110,000 interactions, attracting 246,000 users to re-create the video using the brand’s BGM.

3. Headline advertising content: Do business and create ads that are suitable for vertical media environments

Well-made vertical ads that are in line with the characteristics and tone of Douyin make the ads more native and stimulate user interaction and likes.

This type refers to the advertising-oriented content released by enterprises at key marketing nodes. It is necessary to emphasize the exquisiteness and exclusivity of the content, and focus on exposure in data monitoring.

Douyin Enterprise Account is a window for enterprises to display and communicate with the outside world on the Douyin platform. Enterprises can deepen users' favor and trust in the brand through a unified and professional image and high-quality content output.

The long-term operation of Douyin corporate accounts and the long-term interaction with fans is not only a long-term way to obtain natural traffic and occupy the minds of users, but also can make up for the gap in the brand's popularity during the non-promotion period, and ensure the brand's presence in a more lasting manner.

For small and medium-sized businesses, it is easier to turn around if the ship is small. By studying cases and combining execution, and doing it immediately when you think of it, you will definitely succeed.

Douyin agent operation, contact Qinggua Media official