Baidu promotion information flow advertising display style - three-picture style

Information flow advertising style - three-image style

【Bidding Advertising】

Three-image style I

Presentation location: Baidu APP-list page, Baidu APP-details page

Display style:

Material requirements:

User avatar: 120px*120px, within 1024kb, jpg/jpeg/png format

Creative name: within 60 characters

Creative title: within 60 characters

Brand name: within 16 characters

Select image: size 370px*245px, within 100kb, jpg/jpeg/png format

Three-picture style II

Rendering location: Baidu Tieba - list page, Baidu Tieba - content page

Display style:

Material requirements:

User avatar: 120px*120px, within 1024kb, jpg/jpeg/png format

Creative name: within 60 characters

Creative title: within 60 characters

Brand name: within 16 characters

Select image: size 220px*220px, size within 200kb, jpg/jpeg/png format

【Contract Advertising】

Presentation location 1: Baidu-APP-list page, Baidu-WAP-list page, Baidu-tab channel-entertainment channel

Display style:

Material requirements:

Title text: 8-35 Chinese characters (16-70 characters)

3 pictures: size 378px*252px, less than 100kb, jpg/jpeg/png format

Brand name: 2-6 Chinese characters (4-12 characters)

Landing page connection: http connection

a. The feed landing page is not allowed to contain a call-up function;

b. The landing page allows downloads (download banner prompt type), but the entire page is not allowed to have only a download button or download function.

Rendering location 2: Baidu browser-APP-list page

Display style:

Material requirements:

Title text: within 26 Chinese characters

3 pictures: size 370*245, less than 100kb, jpg/jpeg/png format

Brand name: 2-6 Chinese characters (4-12 characters)

Landing page connection: http connection

a. The feed landing page is not allowed to contain a call-up function;

b. The landing page allows downloads (download banner prompt type), but the entire page is not allowed to have only a download button or download function.

Presentation location 3: Baidu Tieba-APP-FRS, Baidu Tieba-WAP-FRS, Baidu Tieba-WAP-PB

Display style:

Material requirements:

Username: 2-7 Chinese characters (4-14 characters)

Title: Less than 17 Chinese characters (less than 34 characters)

Content: 8-35 Chinese characters

Avatar size: 120*120; jpg (<20K)

Landing page link: wap/ios/android link—http connection

a. The feed landing page is not allowed to contain a call-up function;

b. The landing page allows downloads (download banner prompt type), but the entire page is not allowed to have only a download button or download function.

Three picture sizes: 220*220; jpg (<200K)

Presentation location 4: Baidu Tieba-PC-FRS

Display style:

Material requirements:

Username: 2-7 Chinese characters (4-14 characters)

Title: Less than 17 Chinese characters (less than 34 characters)

Content: 8-35 Chinese characters

Landing page link: PC link—http connection

a. The feed landing page is not allowed to contain a call-up function;

b. The landing page allows downloads (download banner prompt type), but the entire page is not allowed to have only a download button or download function.

Three picture sizes: 120*90; jpg (<200K)

Presentation location 5: Baijiahao & non-Baijiahao ads-APP/WAP

Display style:

Material requirements:

Title text: 8-24 Chinese characters (16-48 characters)

3 pictures: size 378px*252px, less than 100kb, jpg/jpeg/png format

Brand name: 2-6 Chinese characters (4-12 characters)

Landing page connection: http connection

a. The feed landing page is not allowed to contain a call-up function;

b. The landing page allows downloads (download banner prompt type), but the entire page is not allowed to have only a download button or download function.

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