Baidu search promotion information flow bidding advertising display style - large picture style!

Information flow advertising style - large picture style

【Bidding Advertising】

Presentation location: Baidu APP-list page, Baidu Tieba list page, Baidu APP details page, Baidu Tieba-content page

Display style:

Material requirements:

User avatar: 120px*120px, within 1024kb, jpg/jpeg/png format

Creative name: within 60 characters

Creative title: within 60 characters

Brand name: within 16 characters

Select image: size 1140px*640px, size within 500kb, jpg/jpeg/png format

【Contract Advertising】

Presentation location 1: Baidu-APP-list page, Baidu-WAP-list page, Baidu-tab channel-bottom bar looks good

Display style:

Material requirements:

Title text: 8-35 Chinese characters (16-70 characters)

Image size: 1 cover image, size 1140px*640px, size within 200kb, jpg/jpeg/png format

Brand name: 2-6 Chinese characters (4-12 characters)

Landing page connection: http connection

a. The feed landing page is not allowed to contain a call-up function;

b. The landing page allows downloads (download banner prompt type), but the entire page is not allowed to have only a download button or download function.

Rendering location 2: Baidu browser-APP-list page

Display style:

Material requirements:

Title text: within 26 Chinese characters

Image size: 1140*640, within 500kb, jpg/jpeg/png format

Brand name: 2-6 Chinese characters (4-12 characters)

Landing page connection: http connection

a. The feed landing page is not allowed to contain a call-up function;

b. The landing page allows downloads (download banner prompt type), but the entire page is not allowed to have only a download button or download function.

Presentation location 3: Baidu Tieba-APP-FRS, Baidu Tieba-WAP-FRS, Baidu Tieba-WAP-PB

Display style:

Material requirements:

Username: 2-7 Chinese characters (4-14 characters)

Title: Less than 17 Chinese characters (less than 34 characters)

Content: 8-35 Chinese characters

Avatar size: 120*120; jpg (<20K)

Landing page link: wap/ios/android link—http connection

a. The feed landing page is not allowed to contain a call-up function;

b. The landing page allows downloads (download banner prompt type), but the entire page is not allowed to have only a download button or download function.

Large image size: 1140*640; jpg (<500K)

Presentation location 4: Baidu Tieba-PC-FRS

Display style:

Material requirements:

Username: 2-7 Chinese characters (4-14 characters)

Title: Less than 17 Chinese characters (less than 34 characters)

Content: 8-35 Chinese characters

Landing page link: PC link—http connection

a. The feed landing page is not allowed to contain a call-up function;

b. The landing page allows downloads (download banner prompt type), but the entire page is not allowed to have only a download button or download function.

Large image size: 629*90; jpg (<500K)

Presentation location 5: Baidu Tieba-PC-PB

Display style:

Material requirements:

Username: 2-7 Chinese characters (4-14 characters)

Content: 8-35 Chinese characters

Avatar size: 80*80 (<20K)

Landing page link: PC link—http connection

a. The feed landing page is not allowed to contain a call-up function;

b. The landing page allows downloads (download banner prompt type), but the entire page is not allowed to have only a download button or download function.

Large image size: 560*170 (<500K)

Presentation location 6: Baijiahao & non-Baijiahao ads-APP/WAP

Display style:

Material requirements:

Title text: 8-24 Chinese characters (16-48 characters)

Image size: 1 cover image, size 1140px*640px, size within 200kb, jpg/jpeg/png format

Brand name: 2-6 Chinese characters (4-12 characters)

Landing page connection: http connection

a. The feed landing page is not allowed to contain a call-up function;

b. The landing page allows downloads (download banner prompt type), but the entire page is not allowed to have only a download button or download function.

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