How to get traffic? Traffic pool mind map!

In the era of mobile Internet, information is increasingly redundant and news is quickly outdated;

The overall traffic growth rate is slowing down, and the number of competitors is increasing rapidly;

The traffic volume is decreasing, becoming more expensive, and fraud is becoming more frequent;

The marketing strategy of integrating brand and effect has become a consensus, but the implementation path has become a pain point.

Yang Fei, the operator of various screen-sweeping marketing cases, CMO of UCAR, and operator of Luckin Coffee in 2017, expounds on his experience and method in this book as " traffic pool thinking": acquiring traffic and obtaining more traffic through storage, operation, mining and other means. This book has three levels of thinking:

First, how to obtain it. Brand, fission, WeChat, event marketing, digital advertising, live broadcast, BD.

Second, how to convert more effectively. Integration of product and effect.

Third, traffic operation and further mining. Find incremental growth from existing stock.

Related reading:

1. User operation: Detailed explanation of AARRR user model and traffic pool model!

2. Traffic pool promotion and marketing, 6 tips to teach you how to acquire customers at low cost!

Author: Yang Fei

Source: Yang Fei