Novel placement TikTok advertising landing page format!

Today an advertiser said, I want to promote my novel APP through TikTok ads. Is that okay? Of course!

When novel advertising mainly chooses to place TikTok ads, please choose recommended page information flow ads for advertising. If the promotion goal of advertisers is to gain brand exposure and let more target customers see the brand of the novel APP, then advertisers can choose CPM (thousand impressions) as the advertising billing model! If the promotion goal of advertisers is to download and register novel apps, then our advertising billing model can be CPC (pay per click).

The types of TikTok ad copy that work best are the following three:

1. Plot of the novel

The first type is to get users to click on ads by telling a story. The content of the ad copy and ad video can be part of the wonderful novel content. If users want to read the complete novel content, they still need to download the novel APP that the ad mainly promotes!

2. Real-life shooting

The second category is to reflect the advantages of novel APPs through dialogues between actors, such as "massive resources", "free reading", "you can read novels without internet", etc. When the brand describes itself, users may have some questions, but if this part of the content is described by the user, the credibility will be as high as 85%. In addition, we can also use street interviews to demonstrate the advantages of novel APPs. In addition to talking about product advantages, we can also talk about the various types of massive novel resources that novel APPs can provide to users.

3. Contrast

The third way is to compare the general novel APP with the novel APP we want to promote. By comparing the two, we can reflect the advantages of the novel APP in the advertising content as much as possible!

There are generally three types of ad landing pages that can be supported when placing TikTok ads:

1. Corporate website

Corporate official websites generally have two versions: PC and mobile. When we are promoting, we can choose to promote the novel APP mobile download page;

2. APP download page

If the advertiser does not have a corporate website, but has already launched the APP on the app store, then we can use the download details page of the novel APP as the advertising landing page for promotion;

3. Make your own ad landing page

If the advertiser intends to promote an activity page of a novel APP, then we need to design the activity homepage first, and launch the activity page on the novel APP. After it is launched, the activity page will be used as a promotion link. Users will enter the activity page after clicking it, but if users need to participate in the activity, they need to download the novel APP!