YouTube video marketing promotion, how to create video content?

When advertisers use YouTube for overseas video marketing, they are always curious about where they should start with their video content and how to find suitable video editing software. Today, the editor will give you some answers!

1. YouTube advertising video content

When we do YouTube video marketing, there are three types of video content to choose from.

1. Brand Story

Users like to listen to stories, so we might as well treat users as listeners of the brand. We can use advertising videos to tell users about the company, brand, products/services, brand concept, etc. The video format can not only convey brand beliefs to users, but also narrow the distance between users and companies, which can effectively enhance brand trust.

2. Products

When promoting products through YouTube video ads, we need to demonstrate the product advantages, product usage process, user experience, etc. in the video content. It is important for users to understand how a product works, so we should also explain this in our advertising videos. In order to enhance the interaction between users and products, we can add promotional activities, lucky draw wheels and more exciting interactive content, and also pay attention to improving the click-through rate and conversion rate of advertisements.

3. Activities

If the company has major events or product-related videos, we will edit the content and put it out as advertising content, which will also allow more potential users to pay attention to the brand image, product quality, etc.

When approachable videos appear in official advertising spots, users will be more willing to introduce and click on them, and the video will appear more official when it appears as an advertisement!

2. Video Processing Software

After video shooting, we also need to process the video. Commonly used video editing software mainly includes three types:

1. Primary

Basic video processing software includes Quick Clip (free and easy to use), iClip and PowerDirector.

2. Intermediate

Intermediate video processing software includes iMovie (exclusive to Apple computers) and VideoStudio.

3. Advanced

Advanced video processing software includes Adobe Premiere Pro CC (the most professional video editing software), Edius, Vegas, and Finanl Cut Pro X (exclusive for Apple computers).

If you are troubled by the content of YouTube advertising videos, you can find a professional advertising agency such as Qinggua Media to place YouTube video ads. We will also help you with the advertising content of YouTube video marketing!

Related reading:

1. Introduction to YouTube advertising promotion

2. YouTube advertising promotion account opening price

3. YouTube advertising promotion effect

4. YouTube advertising promotion account opening process

5. YouTube advertising promotion display style