Information flow and QQ advertising lead conversion solution!

The competition for traffic is fierce, and last month’s lead volume KPI was not met? Despite frequent testing of new materials, the cost of leads remains high? Even though you have selected high-quality channels, your telemarketing team still reports an increasing number of invalid leads? You finally get a batch of leads, but the leads are not managed properly, the backend sales are very few, and the ROI is not satisfactory?

More and more advertising practitioners are troubled by the above difficult problems.

Lead collection has become the main online customer acquisition method for low-frequency, high-sales industries (such as education, wedding dresses, and home furnishings). However, companies face difficult marketing problems in advertising, such as difficulty in obtaining leads, high costs, low effectiveness, and low utilization rates.

Based on native content resources and traffic scenario characteristics, Tencent Information Flow and QQ Advertising have launched the "Lead Conversion Solution" to help advertisers obtain high-value leads at low cost and effectively improve lead management efficiency and ROI.

Author: QQ Advertising Marketing Assistant

Source: QQ Advertising Marketing Assistant