Internet advertising measures are implemented, 70 pages of PPT analysis to teach you how to deal with them!
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As an emerging advertising medium, Internet advertising has developed rapidly, but problems have also occurred frequently. On September 1, with the "Interim Measures for Internet Advertising Management" about to be implemented, Internet advertising will enter a more standardized development stage. The Measures are a refinement of the new Advertising Law and a positive response to the many innovations in the development of my country's Internet advertising industry. They embody the balance between promoting the healthy development of the industry and protecting the rights and interests of consumers. With the implementation of the new regulations, Internet advertising will no longer be "arbitrary": for example, Internet advertising should be identifiable and clearly marked as "advertisements" so that consumers can identify them as advertisements. Paid search ads should be clearly distinguishable from organic search results. Pop-up ads should be able to be closed with one click. Advertisers of Internet advertisements are responsible for the authenticity of the advertising content, and advertisers and advertising operators must fulfill their obligations to check supporting documents, verify advertising content, etc. in accordance with the provisions of the Advertising Law. This article will interpret and analyze the series of changes brought about by the implementation of the new regulations one by one, in order to help everyone master the correct response posture. (Based on the author's training content in Hubei Provincial Industrial and Commercial System, with deletions) Mobile application product promotion services: ASO optimization services Qinggua Media information flow This article was compiled and published by @Tencent Research Institute Yang Leyou (Top APP Promotion). Please indicate the author information and source when reprinting! |
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