Summary of optimization of information flow and fan delivery!

There are two types of information flow followers: public account followers and personal account followers:

1. Adding fans to public accounts is mainly for novels and brand advertisements. The cost of adding fans to public accounts is relatively low, and it requires public account content operation and conversion again.

2. For personal accounts, adding followers in industries such as education, tourism, cosmetics, food, and medical care has a relatively higher cost, but is more friendly to customer service work.

The common problem for both is that because multiple platforms are involved, no matter which platform you launch your campaign on, it will eventually be directed to WeChat, so it is difficult to count the source of conversions, and it is uncertain which unit or creative the lead comes from.

So how to solve it? Here are three solutions for you.

Tips for adding fans to information flow

1. Each delivery unit/plan has a different WeChat account

This has high requirements for the WeChat account page, and multiple pages need to be created. Each unit/plan is a different page, and then the effectiveness of this unit/plan is determined based on the effectiveness of each WeChat account.

2. Only launch one unit/plan at a time

Only one WeChat account and page are used, and only one unit or plan is launched each time. The effect of this unit is determined based on the number of fans and consumption.

If the cost is right but the quantity is relatively small, then you can increase the quantity. First, raise the price twice a day, with an interval of 6 hours between each time, and the price increase range is about 5%-10%.

If the cost is higher than 1.5 times, then you can directly suspend the plan and create a new one to launch.

3. Use the conversion numbers counted by the system to roughly determine the conversion effect

The conversion number counted by the system is the visitor's action of copying WeChat, but it is not the actual number of fans added. However, it can be used as a rough data to judge the effectiveness of this plan.

Finally, there are two suggestions:

01. If you run CPC, you need to precisely control the traffic . Detailed and precise segmentation of targeting is carried out, and the details are adjusted according to the effect of each targeting dimension.

02. If running OCPX, be broadly oriented and test the model . Use a relatively broad targeting approach and let the system find conversion targets through creativity.

Notice:

01. When bidding intelligently, the system statistics are related to the model effect (starting volume), but the final actual cost should be checked based on the actual fan-adding data.

02. The unit/plan effect and whether to continue to deliver the campaign should be calculated based on the actual fan-adding data of the backend.

03. The actual powder adding data will be delayed accordingly, so when calculating the statistical effect, it is necessary to calculate based on the real-time consumption data and the delayed powder adding amount.

Frequently asked questions about adding followers to information flow

Generally, the actual fan adding rate should not be less than 60% . If it is less than 60%, you need to add the code again or check whether there is any abnormality in the WeChat account. If there is a situation where only copying but no fans are added, you need to check one by one according to the following factors:

01. The WeChat account is incorrect or blocked, so check every three days to see if the WeChat account is marked as a "dangerous account"

02. Competitors maliciously click, and the information flow does not have an effective function to block malicious spots. It can only selectively block areas or time periods where malicious spots frequently occur.

03. The material pages are the same, and visitors are aesthetically fatigued

04. Issue with page jump to WeChat

05. The creative idea is too clickbait, and the visitor quality is low

06. Traffic quality issues, which are prone to occur when placing smart bids

Another situation is that the difference between the system statistics and the actual number of fans is too large , that is, there are many WeChat copy actions, but the actual number of fans is very small, then you need to check one by one according to the following factors:

01. Code installation error, reinstall the code

02. The WeChat account is restricted ( sometimes it can be added, sometimes it cannot be added), or it is marked as an abnormal account. Use other accounts to do more tests.

03. WeChat account nickname corresponding page, WeChat ID is simple and not too long, and personalized signature attracts visitors

04. There are too many WeChat copy buttons, which leads to too many accidental clicks by visitors

05. Page problem, change page

06. Poor traffic quality, readjust the traffic

07. Malicious copying by competitors

Author: Pei Xi

Source: Houchang College