2021 Douyin does not require fans to open a showcase (how to open a product showcase with 0 fans)

01. Douyin launches product showcase

I believe all bosses know that if you want to sell goods on Douyin, you first need to open a product display window. However, the restrictions on opening product showcases on Douyin are becoming increasingly strict, and the policies regarding shopping carts are also constantly being adjusted.

From the initial [only real-name authentication + 10 original videos required], to [more than 1,000 fans required], and then to [level system], these step-by-step changes all reflect that Douyin's requirements for bringing goods are becoming increasingly stringent. Now, Douyin has 0 fans to open the window (no need 1,000 fans, no need 10 works, open in seconds)

Opening a product showcase can help improve the conversion efficiency of selling goods. In addition to being able to click on the product showcase on the account homepage. When posting a product promotion video, click the product label to jump directly to the product details page. In June this year, Taobao was fully opened to Douyin, and one-click jump to Taobao can be achieved on the Douyin interface. Many Taobao stores have used Douyin to complete the conversion of traffic to their stores. This article will introduce the specific steps to open a product showcase.

Apply for product sharing function

Currently, there is no limit on the number of fans for opening a product showcase. You only need to apply for an account that meets the real-name authentication and has published more than 10 videos. Once the review is passed, it will be activated successfully.

Complete the novice mission

Within 10 days of activating the product sharing function, you must complete the novice task (successfully add 1 product to the showcase). If you fail to complete it, your permission will be revoked. Upon completion, you will receive the following benefits:

1. It has a personal homepage e-commerce showcase, which supports adding platform-selected products or Taobao products.

2. Support adding products to videos and selling them.

3. Support logging into PC management platform.

Unlock all levels of permissions

1. Video sharing permissions

You can add a shopping cart to share products in the video. The unlocking condition is to publish 2 promotional videos within 15 days. The content of the published video must not violate any regulations; the main body of the added product must be displayed in the video.

2. Live broadcast and product sharing permissions

Once you obtain the "video sharing product permission", this function will be automatically enabled when the number of fans exceeds 3,000, and you can add products in the live broadcast room.

How to add products

Click Add Product in Showcase Management to jump to the product library and directly add products in the product library. You can also add a link to jump to e-commerce platforms such as Taobao and JD.com. To add a Taobao link, you need to bind the Taobao PID. After the binding is successful, paste the Taobao link into the search bar.

When adding products, three product types will appear: "Default", "New" and "Recommended". Products set as "recommended" and "new" will appear at the top of the product window in different styles.