To newbies in App operation: Have you tried these App promotion channels?

In addition, social platforms such as WeChat official accounts, Weibo, Kuaishou, Douyin, and Xiaohongshu are also major portals for App word-of-mouth communication. Operators can initiate forwarding activities and conduct traffic fission through hot spot tracking, marketing planning and other methods.

• Content promotion: publish high-quality content to attract potential users.
• In-app recommendation: App promotion in the recommendation position/recommendation column within each app.
• Pop-up promotion: When you open the website/App, ads pop up to attract users to download and use it.
• Image promotion: Place an image containing product/platform information in a prominent position on the website/App. When users click on it, they will be redirected to the App download page.

Regarding this type of promotion, Lipu Cloud Platform reminds you that before cooperating, it is necessary to examine whether there is a competitive relationship between the two platforms, or whether they can have a positive impact on the brand of the platform.